News

Malaysia Airlines Partners with ReveMAX to Redefine its Revenue Strategy.

KLIA, 17 May 2021: Malaysia Airlines is pleased to announce its partnership with ReveMax, a leading provider of Digital Strategic Solutions, to implement the Airline Revenue Maximization Solution (ARMS) which will enhance and strengthen the airline’s commercial decision-making and business processes.

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RETHINKING THE PRICING DYNAMIC

re-pandemic, air travel in the USA was relatively expensive compared with travel on similar sector length international routes. The airline profit/loss airline cycle has deteriorated with ever more fees and resulted in consolidation in the US and the creation of the Big 3 (UA, AA and DL)…

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AIRLINE ECONOMICS DURING THE TRANSITION TO A POST-PANDEMIC WORLD

Let us get right to the point ……. The airline industry is fragile due to many factors: ·      High fixed cost of operations ·      Low variable cost of operation ·      Aircraft Purchase decisions have to be made for many years into the future. ·      Business risk does not move down the distribution chain. ·      Extreme sensitivity to external events ·      Government

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CRISIS AT THE SUMMIT – AVIATION’S SILVER LINING WITH A LIGHT AT THE END OF THE TUNNEL

Civil aviation has become a major industry in our time. Without air travel, mass international tourism would not exist …

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