Using data analysis, enables you to understand what strategy have the biggest impact on the targeted entity and at what scale you can adopt such a move to Maximize. There is no activity that data analysis does better than to check the performance of your products or business in the market. Once you understand what products are suitable for what clients, you can determine the areas that you are going to focus on and for which customers. The trends in the market are also informative on consumer spending and tastes. When you have enough information on these vital things, you can direct your business to focus on certain products or services to fulfill your potential customer’s desires.