Revemax is helping clients understand the complexities and bring in an intelligence to maximize their revenue in this competitive world, by working together to bring a solution which can put their organization at the competitive edge. Predictive analytics is often discussed in the context of big data. Business data at a company might include transaction data, sales results, customer complaints, marketing information and etc. Increasingly, businesses make data-driven decisions based on this valuable data of information. With all this data, tools are necessary to extract insights and trends. Machine learning techniques and Artificial Intelligence are used to find patterns in data and to build models that predict future outcomes.